Light.

Being successful at photography, no matter what you are shooting, is all a matter of light.

Learning to harness it is a lifelong pursuit. See it, read it, bounce it, make it, love it, hate it. Become it's keeper.

It doesn't matter what kind of camera you have, or what kind of gear you have. If you cannot harness light you cannot steadily make good photographs.

Even though I have been shooting for 10 years now, I regularly have my mind blown by something I didn't see before. It is one of my favorite things. Never ever stop watching, learning, trying.

Follow the light.

What are we all working on? Anyone want to talk about how good or bad light is being to them today?

WALK Book Design: Before/After

For this Before/After, I will talk about the role photography plays in these particular layouts. Take a look at how photography, design and layout transformed Jacquie Gering's manuscript into a beautiful, functional teaching and learning tool. 

BEFORE

AFTER

Using a large image to start off a chapter helps to break up the book and gives readers a visual cue that they are starting a new section. Plus, who doesn't love a big, pretty photo of a quilt? 

When images have a soft, light background, one of my favorite things to do is to place type over the top. This integrates the image with the text and the page feels more designed and cohesive. 

Books typically have set page counts. The publisher contracts with printers early and sets budgets with a page count in mind, so by the time the project gets to the designer, bookmaps need to be followed and content needs to fit on the page it was assigned to. Some pages have more content than others and one way that I solve the space issue for content-heavy pages is by utilizing a grid layout. I can fit more content on a page if the images are nestled together instead of being placed within the text. This solution is also great for visual-learners who like to see step-by-step processes in sequence.

While photography plays an integral role in setting the mood for a piece, think about how you can use photos as a design tool in your next layout project. It's fun and can make your piece more functional and engaging.

Happy Designing!
+ Kristy

Found Prettiness

Nissa got out her macro lens to capture the beautiful texture of the rick rack and lace that we found amongst our props. Still getting acquainted with our new shooting space, we couldn’t resist the light on the window sill and how gorgeous these pretty ribbons looked. 

Play Fuels Creativity

PLAY: It's a practice that Nissa and I are committed to incorporating more of into our busy schedules. Who knew that we would have to schedule the time in our day-to-day to play? As a creative, it feels ridiculous—scheduling play-time— because it is the act of Play that got us here doing what we're doing. As a kid I would write and illustrate books for fun. I would make collages and was constantly reorganizing my bedroom...for fun! Not because I had to, not because someone was paying me to, but because I was able to get lost in the creativity and wasn't concerned about failure or doing it the right way or even if what I was doing would be considered "good" by anyone else. People need to play, especially creative people that earn a living using their creativity. Without it, I believe we risk the threat of our work becoming our job and that doesn't sound very fulfilling or sustainable.

Playing!

About a month ago, we wrapped up a big, long photography project. We were feeling spent— we were out of ideas. Nissa nudged me and suggested that I come in to the studio ready to style a few little photos and take pictures of anything that I wanted. Whoa! The open-endedness was such a contrast to coming off of a project with a team of people giving me direction and feedback, it was almost overwhelming!

We gave ourselves a time limit of about 30 minutes (I love timers, they keep me motivated and focused). Nissa geeked out with her macro lens and I cut up random little bits of paper. It was a blast. During the play-shoot, we thought about how we could incorporate more play into our actual client projects without veering too far from the expectations. We also agreed to have a play session after every big project to recalibrate. As busy creative business-owners and mothers, it has now come to the point where the act of Play is a form of self-care.

Curious: Do any of your schedule time for play? If so, do you play in the medium that you work in or do you get a kick out of experimenting?

Happy Play Day!

+
Kristy

* All photos in this post were edited with the BOLD Preset from the Page + Pixel Toolbox. Get your own set of presets here to streamline your photo-editing process.

Promote Your Classics

Purposely Improv designed by Jean Impey for Me + You.

I've been listening to a lot of conversations about "too much". There are too many fabrics, too many patterns, too many books...just too much out there in our beloved quilting world. Everyone is trying to come up with something new at a pace so quick that the "new" is only new for a few months at most. We ARE talking about sewing, right? The antidote to our fast-paced lives? 

What if we all slowed down a bit, took a moment to look around and explore what we've all already put out there? On the one hand, wouldn't it be great if the industry could take a collective hiatus from churning out new-new-new for a set amount of time? On the other hand, no! That's not what being a creative business is all about. But there HAS to be something in between, no? It can't be so black and white/all or nothing/sink or swim.

During a conversation with a fellow Industry Professional—my official Quilt Market label—we were talking about how Page + Pixel could help with some marketing photography. Turns out, the turn-around time for fabric manufacturers to get new fabric promoted can be so incredibly tight that they don't even have time to spend on marketing it before the bolts hit the shops! Yikes! 

Realizing that not every design is going to be a best-seller it can be difficult to justify the cost of early promotion. Like book publishing, it seems that fabric needs a magic ball to tell what is going to stick and what won't.  

Enter the idea of Promoting Your Classics. 

Purposely Improv designed by Jean Impey for Me + You.

Do you have a pattern design that you put out 5 years ago and it is still hanging on strong, getting a few downloads each month? Have a fabric design that gets reprinted over and over and is referred to as an "oldie but a goodie" or better yet, a "classic"?

What if you invested some resources into promoting your steady-eddies? Remake that pattern in more current fabrics and photograph it in a refreshed setting. Get that fabric line sewn up into some on-trend projects, get some new photos shot and reintroduce your customers to their forgotten favorite. With a little promotion, steady-eddies could become best-sellers!

We are here to help you refresh and repromote! Send us your updated quilts/bags/garments, we'll turn around a suite of updated images for you to use in your repromotion efforts. Why reinvent the wheel? If you've got it, flaunt it!

+
Kristy

Friends with an Eichler-Lover

As a photo stylist + photographer duo, there's nothing better than having friends with stunning homes. 2 years ago we were getting ready to launch Page + Pixel at our first Fall Quilt Market and we needed some show-stopping images to promote ourselves.

Our lovely friends Nancy Purvis, Mandy Leins  and Alison Schmidt hooked us up with some beautiful quilts to photograph and we spent the day at our super-stylish friend's home laughing, eating treats, talking about our favorite cocktails and taking some photos. 

Quilt by Nancy Purvis

Quilt by Mandy Leins

Quilt by Nancy Purvis

Quilt Top Pieced by Janice Zeller Ryan, Blocks made by members of the LAMQG, Quilted by Melissa Richie

Quilt made by Nancy Purvis

Mary Peyton, thank you for opening your home to us! These are still some of our most-favorite images. 

xo,
Kristy