Page Layout

DESIGN ARCHIVES // Brave New Quilts

I’ve been fortunate to be designing books for the craft publishing industry since about 2004. And for 3 years before that, I was a Production Assistant getting the books ready for print. Needless to say, I’ve worked on a lot…A LOT…of quiltmaking books. And while I find myself extremely lucky to have worked on each and every one of them—even the tough ones!—I do have my favorites. Books become my favorites for a whole host of reasons: a connection with the author, the quilts really inspired me, the book design was a fun challenge, the photoshoot was a blast.

And sometimes, it’s just all of it: the content, the author, the book team, the design, the quilts. Brave New Quilts by the late Kathreen Ricketson is one of those books.


I remember sitting in the focus meeting for this book before it had a title and I was so very excited throughout the entire 90 minutes. I couldn’t get over how wonderful the concept was for this book: quilt projects inspired by 20th century art! From the minute the editorial and marketing team concepted the title, I was in love.


Working with Kathreen was a pleasure. She and her family were busy on an epic year-long road trip during the book design and production phase and she was very generous with me as a young designer—open to my unconventional layouts and layering of images. Her one comment about the cover design was, “That’s some big type.” I couldn’t disagree.

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The project was very personal to Kathreen. She and her husband shot the photos in their home, with their children in some of the images and her drawings, sketches and notes are sprinkled throughout the layout. This book has a heart and soul and I felt it as I was laying out each page.

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Back in 2013, when I was in the middle of finalizing the book to send to the printer, I received an email saying that Kathreen and her husband had died in a tragic accident while on their trip. This incredibly heartbreaking news still stirs me up a bit as I think of it today. Just as flipping through her book still inspires me to play and think outside of the norm when I work.

I am grateful for Kathreen’s influence on me as a designer and her book will always be one of my favorites. Together we pushed what a typical quilt book cover looked like and gave readers something new to consider as they read and flipped through the pages. Her ability to let go and trust another creative with her work has stayed with me and I try to practice that with others that I work with. Thank you, Kathreen. You truly are missed.

Who has inspired you in your work? Who has made a lasting impression?

+ Kristy

Brave New Quilts
Book Design: Kristy Zacharias (pre-P+P)
Publisher: Stash Books
Author: Kathreen Ricketson

Nice Kern-Job

The thing about design is that it’s not always noticeable. We designers are in the background agonizing over things like a fonts point-size so that books are readable; left, center or right-aligned text; 95% black or 100% for the running font; making sure the footer text isn’t too close to the trim or too close to the text. But really, what sucks up most of our time is kerning.

Ahhhh! Kerning: the space in between the letters. The spaces that nobody notices, until they do.

I like to think that one of the most important parts of a designer’s job is to keep people focused on the task at hand by cleaning up, removing or adding, and making an experience feel beautiful and seamless. If a book or a space or a product gives you an easy, calm feeling, it is because of design (and there is probably some decent kerning going on).

Here’s a quick example of how I spent a good 20 minutes of my time as I was laying out the pages for Inspiring Improv by Nicholas Ball for Lucky Spool.


This is a looooovely image, isn’t it? Nick had the brilliant idea of taping all of his improv blocks up on the wall in color order. So pretty. I just want to keep my eyes moving amongst all of those inspiring blocks, but my eye gets pulled down to the bottom left of the page, right to that ragged line of text. What a bummer! Maybe it’s just me? But I couldn’t leave the page that way, so I justified the text, giving it a nice clean edge.


Ok, that’s a little better, at least I’m not attracted to the last line of the paragraph jutting out anymore! But now I’m distracted by how the text has a bunch of space between the words and letters in the first few sentences and then gets really bunched towards the end of the paragraph. AND I don’t like how close the last line is to the page number. Jeez Louise, I drive myself nuts!


There we go. So after spending a little time adjusting space between the words (tracking) and the individual letters (kerning), I’ve got the text to a nice, tidy block of unassuming text.

But I’ll be honest: now that I’ve spent some time writing up this post, I have grown fond of the ragged edge from the first image. The ragged edge does make sense with this particular image in that it feels organic and fluid, much like the improvisational blocks. That brings us to a different conundrum that book designers face: consistency. This is just one opener from the book, there are a few. As the designer, I was tasked with selecting the best design solution for the book as a whole, not for one spread at a time. In the end, the author and I decided that the justified text for the openers was the most successful choice for the overall design.

Welcome to the inside of my brain which is a constant back and forth of what-if’s and yeah-but’s!

What sorts of nitty-gritty does your job get you into?


Inspiring Piecing
Book Design + Style Photography: Page + Pixel
Publisher: Lucky Spool Media
Author: Nicholas Ball