A cover shot is more than just a pretty image, it contributes to the number one marketing tool for your product: The Cover. Yeah, I capitalized cover, it’s THAT important. In fact, I already did a post on the importance of a well-thought out cover a few months ago, you can read more about it here.

Here’s something to consider when you are getting ready to shoot an image for your next pattern or book cover: What about the type?

How long is the title? Is there a subtitle? A logo? Project dimensions? Author name? If you said ‘yes’ to any of these, then you’ve got some thinking to do BEFORE you even pick up your camera.

As a graphic designer, there is nothing more luxurious than receiving an image that has been composed with type in mind. That means that the photographer wasn’t thinking only about the light/model/focus/subject, it means they also considered the use of the photo.

Here’s an example: Nissa and I shot images for Latifah Saafir’s line of patterns for kids, Quilt Cadets. The covers contain quite a bit of branding and project info which includes 6-7 different graphic elements on the 5.5” x 8.5” cover.

While the image on the left looks more polished as a stand-alone photo (composition feels better, the subject is larger and is the focus of the shot), the image on the right accommodates all of the cover information.

Composing the photo in such a way that the business and pattern information can be clearly read makes the cover layout feel intentional and professional. A well-planned photo also allows the designer to utilize a layout template, which contributes to brand recognition and efficient layout work. Spending more time up front before even getting out your camera will save you so much time in the end, give it a try!

+Kristy

Project: Quilt Cadets: Braveheart Backpack
Designers: Latifah Saafir + Little Pincushion Studio
Photography: Page + Pixel