I've been listening to a lot of conversations about "too much". There are too many fabrics, too many patterns, too many books...just too much out there in our beloved quilting world. Everyone is trying to come up with something new at a pace so quick that the "new" is only new for a few months at most. We ARE talking about sewing, right? The antidote to our fast-paced lives?
What if we all slowed down a bit, took a moment to look around and explore what we've all already put out there? On the one hand, wouldn't it be great if the industry could take a collective hiatus from churning out new-new-new for a set amount of time? On the other hand, no! That's not what being a creative business is all about. But there HAS to be something in between, no? It can't be so black and white/all or nothing/sink or swim.
During a conversation with a fellow Industry Professional—my official Quilt Market label—we were talking about how Page + Pixel could help with some marketing photography. Turns out, the turn-around time for fabric manufacturers to get new fabric promoted can be so incredibly tight that they don't even have time to spend on marketing it before the bolts hit the shops! Yikes!
Realizing that not every design is going to be a best-seller it can be difficult to justify the cost of early promotion. Like book publishing, it seems that fabric needs a magic ball to tell what is going to stick and what won't.
Enter the idea of Promoting Your Classics.